He further reasoned that his polish gave cars a wax coating as tough as a turtle shell, and promptly renamed his product Turtle Wax.
According to company lore, it occurred to him that Plastone gave a car a shine that was as reflective as the water of Turtle Creek. /rebates/2fwash-cleaners-and-exterior-care-products2fwax2fb2fturtle-wax2f4294961499&252fwash-cleaners-and-exterior-care-products252fwax252fb252fturtle-wax252f429496149926tc3dbing-&idautozone&nameAutoZone&ra1. What is turtle wax made from A traditional car wax formula usually consists of a blend of carnauba wax, mixed with other waxes, such as beeswax, natural oils, and will sometimes also include petroleum distillates.Many newer formulations also contain special polymers and resins which are used as both a car wax hardener and shine enhancer. He stopped to rest at a tranquil place called Turtle Creek. Buy online and pick up at any of our 500+. One day in the early 1950s, Hirsch was headed home after a sales call in Wisconsin. Shop Canadian Tires exclusive range of Turtle Wax products for interior and exterior car care and detailing. When the owners returned to their vehicles, they were usually so impressed with the beautiful sheen that they purchased Hirsch’s product.
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His tried and true method of selling Plastone was going to a large venue – like the parking lot of Wrigley Field – and shining the fenders of parked cars. Turtle Wax 53734 Hybrid Solutions Hyper Foam Wheel & Tire Cleaner, Spray on Foaming Formula for Both Wheels and Tires, Brake Dust Remover, Clean and Prep for Tire Shine, 23 oz. He called his product Plastone, and as the company’s only employee he was the sole member of the sales force. Why is America’s favorite game show consolation prize called “Turtle Wax”?īenjamin Hirsch started mixing up batches of his special formula liquid car polish in his Chicago bathtub in 1945.
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