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Marlboro 27
Marlboro 27










marlboro 27
  1. #MARLBORO 27 FULL#
  2. #MARLBORO 27 FREE#

The Panthers gained a first down at the Hudson 43, and two plays later, senior Evan Doherty broke free for a 40-yard touchdown run and a 27-6 game. Three plays later Raun took a pitchout, broke a tackle at the line of scrimmage and zipped untouched along the right sideline for a 74-yard touchdown and a 20-6 Marlboro lead.Īfter Hudson turned over the ball on downs at the Panther 46, and Marlboro wasted little time scoring again. Abraham Garcia returned the kick deep into Hudson territory, but a block in the back penalty brought the ball back. Marlboro then forced yet another Hudson punt. Max Whitmore’s extra-point kick gave the Panthers a 13-6 lead. Two plays later, he pitched out to Raun, who scampered around right end for a 31-yard touchdown run. They're pretty standard, really, with some good changes and some annoying quirks, but more than anything they're a wonderful proof of the power of advertising.Marlboro senior Hayden Ginetti, who shared time at quarterback with Kevin Short, scrambled for 21 yards on first down. Like most Marlboros these things burn extremely fast, and while they rip your lungs apart the way any strong cigarette does, they're not as satisfying as they should be - you find yourself reaching for your pack a helluva lot sooner than you normally would. They're a good drinking smoke, stronger than my normal cigarettes (camel lights) with an interesting twist to the flavor. Their strength hovers somewhere between mediums and full-flavors with a bit of a hickory aftertaste (though that annoying post-puff metallic tinge I can't stand is still present). I knew it was going to be an effective ad campaign when I saw my boss had one.Īnyway. Because they're not giving away crap gifts and because these gifts have cool factor, there's a damn good shot that that lighter's going to become a permanent resident of some smoker's pocket.

marlboro 27

Very smooth of them they're essentially doing what Apple Computer did with the Bondi Blue iMac, permanently associating the color with the brand and reminding the promo recipient of it every time they use their new Zippo. Philip Morris is also running an impressive guerilla-style marketing campaign, sending good looking guys and gals out to city bars on weekends to gather marketing data, as well as give away free stuff like Zippos with copper cases and coupons. If they labelled them as "Blend 27 Lights" the Camel Filter smokers wouldn't go near them.

#MARLBORO 27 FULL#

Plus, they cunningly avoid the standard labels that most of us use to differentiate one series from another most people will assume that these smoke's strength will lie somewhere between lights and full flavors this allows for the greatest number of converts. Also, the psychological impact of numbering the blend (a number that's probably influenced more by marketing considerations than by anything else) isn't inconsiderable - it implies a testing process, that it took that many tries to get them just right, as well as opening the door for more blends in the series farther down the line. They stand out from the rest of the Marlboro product line and effectively compete for visual attention with other brands as well. The package keeps the traditional design elements from the rest of their product line but ditches the normal solid colors for a metallic copper sheen. From a marketing perspective they seem to have done an excellent job.

marlboro 27

27s are Philip Morris' attempt at brand diversification over the last decade the company has pretty much exhausted the possibilities of working within their product line (what with the ultra-light, light, medium and full-flavored varieties maxed out in both their regular and mentholated iterations) so a move outside of the normal range was pretty much the only place to go. Oh yeah, and smoking's really bad for you. If I say something particularly nasty about these, take it with a large pinch of salt. I find all Marlboros to have a certain aftertaste to them I would prefer to avoid. Disclaimer: While I do smoke, I don't normally smoke Marlboros.












Marlboro 27